![]() ![]() ![]() The designer also included a page on how PowerPoint presentations should look with a sample title and content slide. The graphic designer had no problem designing the logo, choosing fonts, specifying digital and print marketing treatments – all things generally part of a style guide. The firm hired a graphic designer to create a new logo, brand look and style guide. ![]() I was actually called by a communications firm that had been hired by a large pharmaceutical company for a rebrand. “I Would Rather Poke My Eyes Out than Work in PowerPoint” I think the biggest reason is that presentation design and PowerPoint work is simply not seen a legitimate field by the graphic and digital design communities. But this same supply and demand doesn’t seem to work in the world of presentation. But few actually do this kind of work, and even fewer make their living as a presentation professional at a time when it is painfully clear that organizations big and small have increasing needs for quality presentation services.Įvery house will have a burst pipe at some point, and so there are lots of plumbers. Setting up a basic PowerPoint template for a corporation is not brain surgery and something many people could do. And this now starts to explain my $2,000/hr rate. Hiring a plumber to fix a leaking pipe could have huge value for you (like saving your entire house), but because there are so many plumbers in the phone book, supply is high enough to prevent that plumber from charging what that lawyer does. $1,800/hr is a lot, but maybe not so much if you feel that lawyer is the only one who can keep you out of jail. Was I charging for value rather than time? Absolutely.Īnd when we talk about charging for value, we have to consider supply and demand. I realize that seems quite high-higher than the hourly rate of the country’s top-paid lawyer (rumored to be $1,800/hr.) But recently that’s what my hourly rate worked out to on a recent project when I charged $1,000 for 1/2 hour of work for the setup of the most basic of PowerPoint templates based on an existing design. My hourly rate for PowerPoint work is $2,000 an hour. Here, Nolan gives some tips he’s learned from personal experience about summing up an hourly rate by value, rather than time. How to determine how much your time is worth as a business can be incredibly difficult. For many in the presentation industry, deciding on an appropriate hourly rate to charge clients can be frustrating. ![]()
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